The Eny Engriyani Story (Part 2 of 4) The One Billion Rupiah Advantage

When Eny was first appointed as School Manager of TBI Fatmawati in the wake of Chris Needham’s spectacular failure at the school, TBI Head Office pumped almost one billion rupiah (Rp 1.000.000.000) in advertising and promotion funds into the school. This was an unheard of amount for TBI to invest in marketing. For most of…